Since the dawn of my time, I was fascinated by art. Not by the pretty things really, but the thoughts behind it, by the concepts and the ideas.
I was trained in communications and digital design and always gravitated towards the processes and the concepts, rather than the actual work that goes into creating a digital piece of content.
So in my personal life, I try to incorporate the things I cannot find in my professional life. Nevertheless, since I have 20+ years in digital communications and strategy, it’s only natural to fall back on those skills.
That brings us to who I am today: A digital strategist with a passion for conceptual art and many thought about the concept of communications and art itself.